Workflow · SEO decision layer
Turn query fanout into site work, not a URL factory.
A query fanout is a map of plausible questions, intents, entities, and evidence needs. The SEO job begins after that map exists: identify the current page owner and choose the smallest defensible change.
Upstream
Analysis proposes branches.
AI Fanout owns the general planning protocol. Its branches are hypotheses—not hidden searches, verified demand, or instructions to publish.
Here
Inventory determines the action.
SEO Fanout compares those branches with real canonical pages, visible promises, evidence, journeys, and maintenance ownership. Common ownership is disclosed; neither site independently validates the other.
Four-stage procedure
A branch earns work only after an inventory check.
- 01
Declare one primary job
Write the outcome a person must reach. Similar phrases serving the same outcome remain one job until evidence shows otherwise.
- 02
Preserve provenance
Keep the original question, branch, intent, rationale, source suggestion, assumption, model label, and method version. A suggestion is not a verified source.
- 03
Inspect plausible page owners
Record status, canonical, H1, promise, evidence state, coverage, next step, and maintenance owner. Use the inventory worksheet; do not decide from slugs alone.
- 04
Choose one bounded action
Extend a page, add a section, merge intent-equivalent content, build an evidence asset, create one durable URL, or record no action.
Evidence that can change the decision
- Search Console query-to-page data from an authenticated property.
- Analytics or conversion evidence tied to the page job.
- Current primary documentation and firsthand observations.
- A crawl showing canonicals, links, status, and duplicate ownership.
Signals that cannot decide alone
- A keyword or branch appearing in a generated list.
- A competitor having a dedicated URL.
- A model suggesting a source type or entity.
- A page title or URL containing similar wording.
Stop rule
No action is a valid result.
If one canonical page already owns the job, covers the important branches with credible current evidence, and provides the right next step, record the review and stop. Google’s people-first guidance favors useful, original content; it does not create a word-count or page-count target.
Run the page decision